I'm not sure the experiences are that different. mmastrac says his spike was during the broadcast. But the author of the post didn't own the ___domain during any of the broadcasts.
He watched the show a half an hour after it aired in his time zone (Central Time Zone). Meaning by the time he even watched the show it had already aired in every time zone but Pacific and he was watching it concurrently with that audience. Assuming he looked into it, registered the site and got it up within an hour or so he MIGHT have had it up for Alaska and Hawaii but that's about it.
I registered the ___domain at about 7:50pm Central time and had content on the site by 8:05; the show had aired at 7:00 Central time, so I was still two hours ahead of the Pacific time zone airtime (10pm Central time).
He watched the show a half an hour after it aired in his time zone (Central Time Zone). Meaning by the time he even watched the show it had already aired in every time zone but Pacific and he was watching it concurrently with that audience. Assuming he looked into it, registered the site and got it up within an hour or so he MIGHT have had it up for Alaska and Hawaii but that's about it.
And even that's unlikely since Hawaii (http://www.kitv.com/index.html) starts their primetime at 7pm and Alaska (http://www.kitv.com/index.html) has only one station that airs programming from ABC, Fox and the CW.