Not sure I buy that a key ratio is MAU/DAU, and even if it is ... the big problem for Facebook is that it's gone from 66.3 to 65.7 in two years while both numbers are growing?
The fact that they started grouping FB/Insta/WhatsApp together in quarterly numbers is to me a more telling sign about Facebook core app.
The fact that they started grouping FB/Insta/WhatsApp together in quarterly numbers is to me a more telling sign about Facebook core app.