If you're selling ~$150k worth of customizable hardware and services to improve people's business processes, I'm not sure there are many genuine buyers out there that haven't got a few minutes to discuss which of the many, many options might be relevant to their needs rather than rely on probably unrepresentative "base price" and "popular" options on a website. If there are executives that evaluate ~$150k range business process improvements based on published sticker prices to save time on calling salespeople, their company really, really ought to be taking decision making power away from them.