Eh maybe. Technology can be a major differentiator for business success even for a non-tech player. I am not sure what a non-tech player is anymore.. Dominoes is pretty tech savvy as is Chick-fil-A for instance.
There can be a need for a technology team on a big player, but for most its not necessary. Dick's Drive-In in Seattle doesn't need much more than a mailing list, a shopify site for merch and an HTML site. They use doordash for online orders. They use an off-the-shelf PoS system and they can buy into whatever timecard system they want.
