I think the bigger issue is how it affects people and the power this tech gives to control various things about socio-political landscape which a single corporation shouldn't be trusted with.
If we're going to start nationalizing the resources of private companies in the name of public good, I think internet tech giants that offer up their services for free should be last on the list. On the top of the list should be corporations that dominate resources like life-saving drugs and residential property.
This is not how it's suppose to work.