Yev here -> Maybe! That was one avenue we were considering - do the announcement, then make the increase only effective for new users instead of existing. I think one of the reasons we shied away from that was it would create different user "classes" and we'd need to keep that tracked somewhere, so it would still have been some engineering effort to make sure that all the billing code worked correctly. Eventually we decided on the extension program because it also moved up some revenue, even though it was deferred.