If you're looking for a more DIY solution, I found a tool call iOS Beta Builder helpful. It prepares the XML manifest and creates a nice HTML page, so your testers just need to click to install. (you need their UDIDs first). The process is:
- "build and archive" from Xcode
- save the ipa
- drag it into beta builder
- publish output to a your website
- send URL to beta testers
http://www.hanchorllc.com/2010/08/24/introducing-ios-beta-bu...