I tried the site on macbook touchpad and iPhone X, works _very_ well. Maybe the directly targeted audience use one of these?

I have no interest in AirPods but I think the page is super nicely done. Not something I'd like for every product I look at ever, but as a sort of unveiling I think is is nicer than a spec sheet.

Yeah I'm sure it's lovely with a touchpad or touchscreen! I can't say I'm a huge fan of that style even with those input devices, but I can appreciate what they're going for.

I just wish a little attention was paid when other input devices are being used.