This is a lost battle. There are devices out there with a HDMI port in and Ethernet out that can remove any protection then stream everything on a broadband line. Make them upload to a decentralized service and just one user can cover an entire continent and beyond without sharing any credentials, and the traffic is encrypted so no way to bust the originating account unless either they get someone inside the circle, or hide different data among the streams so that they can be identified and shut down. Looks like some services are already doing this, but apparently the identification data is found and polluted/deleted.
Paying for use doesn't scale. It did when there were 2 good TV series, 3 good movies and a dozen interesting sports events per year, but today a normal user cannot pay for access to a fraction of a fraction of what is being produced, and paying for the single event is more costly than a yearly subscription. It simply doesn't scale anymore and should be rethought differently. Make the access to media arranged as flat rate for everything in categories, that is, Sports, Movies, TV series, News, Concerts etc. at a very convenient rate, say €5 per category, all included, per year. That would scale as hell, probably increasing the user base by two orders of magnitude. Fair advertising would do the rest.
Of course this scenario doesn't go well with the principle of maximizing profits no matter what, and that old say "the best seller isn't the one whose customers are the most happy, but the one whose customers although angry would continue to buy anyway".
Paying for use doesn't scale. It did when there were 2 good TV series, 3 good movies and a dozen interesting sports events per year, but today a normal user cannot pay for access to a fraction of a fraction of what is being produced, and paying for the single event is more costly than a yearly subscription. It simply doesn't scale anymore and should be rethought differently. Make the access to media arranged as flat rate for everything in categories, that is, Sports, Movies, TV series, News, Concerts etc. at a very convenient rate, say €5 per category, all included, per year. That would scale as hell, probably increasing the user base by two orders of magnitude. Fair advertising would do the rest. Of course this scenario doesn't go well with the principle of maximizing profits no matter what, and that old say "the best seller isn't the one whose customers are the most happy, but the one whose customers although angry would continue to buy anyway".