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Very hard to do. Humans get tricked into ads all the time, so imagine AI. Besides, an AI trying to understand the intentions and meaning of a Turing-complete system from a slice of its code and data is like a brain trying to guess another brain's intentions from looking at partial imaging of its neurons.

Actually think about the problem the other way around, as it seems easier to do the opposite in most cases (or at least for news/articles sites such as liberation.fr): a page readability extraction plugin, sometimes called summarization. It identifies the "meat" (ie. the main article or video), extracts it and gives it to the user bare bones. No ads, no tracking.

At least that's what I'd prefer once everything else fails, and that's why I'm using Firefox's reader mode and Pocket a lot these days, and if ads take over again like in 1998 that's were I'll be surfing the readable web.




This is true. Those "Download Now" ads on download pages are case in point.




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