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The common motivation for ad-blocking is to prevent third-party tracking (the discussion here is about first parties proxying that tracking), JS attack surface, cryptominers, auto-playing videos, etc. - not to prevent advertising per se. Back when Google sold text-only ads, people were quite happy with them for doing it.



> Back when Google sold text-only ads, people were quite happy with them for doing it.

Those are some rose-tinted glasses. People on forums like HN were always annoyed that they looked like navbar links and you were only clicking them out of confusion with actual links.




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