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ATsch on Nov 20, 2019 | parent | context | favorite | on: uBlock Origin: Address first-party tracker blockin...

They aren't, though. It's simply a CNAME alias to a third party ad and tracking provider.

manigandham on Nov 20, 2019 [–]

Publishers aren't going to build their own ad software. This is no different than running wordpress.

The issue is data and privacy, and first-party means it's a much more direct relationship with the site you're on.

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