This was probably correct until a couple of years ago. Ad-blocking has now become much more commonplace, hence the advertisers innovating so hard to get around it.

'normal' people are starting to run ad-blockers now, not just tech-savvy users.

https://www.emarketer.com/content/ad-blocking-in-the-uk-2018

https://www.socialmediatoday.com/news/global-ad-blocking-beh...