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In a ~20y professional career I've done it once.

We did the whole bit: Hired a special company that had rooms with one-way mirrors so you could watch the users use the thing.

It was brutal.

One person went to this really cool subpage, and we were all so excited to see what they were going to do. User waved the mouse around for a few seconds and then clicked back. We were jumping up and down in our seats, just losing it. Our special thing was so cool (we thought) and this person literally couldn't begin to understand what it even was.




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