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Netflix, iTunes, Hulu, and YouTube are redefining heavy internet usage. My brother-in-law (who lives with us for the moment) recently got Netflix hooked up on his Xbox and he uses 10-11 GB if he watches all day or 5-6 if he watches for a few hours.

My normal usage, downloading updates for my PCs (Arch Linux, so heavy ones come often), browsing, watching a handful of videos, doing git pulls, lots of text-heavy sites like HN and docs, etc. plus my wife's normal usage, which is YouTube and Facebook, usually ends up somewhere around 700MB-1GB of usage per day. When I torrented from home, the average consumption was maybe 2GB-4GB per day, so Netflix is even more taxing than that for me.

As the web becomes increasingly media intensive, the "normal user" threshold of <100 MB per day is going to shoot up to something around <10-15 GB per day, especially once everyone in the house gets TV and movies over web-based services instead of cable/air/DVD.

The cable companies, which incidentally are usually the only good residential ISPs, are going to lose cable subscriptions to Netflix subscriptions and on-demand rentals to iTunes rentals, and consequently we'll see moves like this one seeking to penalize net-based media providers since they take customers away from their TV offerings.




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