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What's the best way to test out different pricing plans without pissing off your users? Seems hard to a/b test because if anyone is actually talking about your company, people are going to be confused that the landing page tells them $10 when all their friends and blog posts say $8.



They can get confused for sure, and pissed:

http://news.cnet.com/2100-1017-245631.html

One suggestion is to have your pricing page show a random price, but after the user clicks "yes please" you tell them immediately that "actually, we are having a discount today to $8", telling them the lowest price of the bunch. The danger with this is that if people find out about it, it could taint your test as they know that the displayed price is not the price they will be charged at the end.

I'd be interested to hear if people have any other good ways to tackle this. The only things I can think of ad extra variables to the equation (tainting the a/b test) e.g.: write "limited time offer" next to the cheaper prices, or run the different prices on different days.


There was an interesting HN story a week ago that covered A/B price testing.

http://news.ycombinator.com/item?id=2143554




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