"I want to love this idea, but I struggle to get past the lack of full price when browsing. It says "$48 • 24 months" and expects me to intuit that the product costs $1152."
This seems like kind of a nitpick when lots of expensive things (not just cell phone plans) are priced this way. Apartment leases, car leases, internet/cable service, and insurance all come to mind. Saas subscriptions also commonly frame pricing in per month/per user terms (even for annual plans) and leave it to the buyer to figure out the total cost that entails. As long as it's clear that the price is a monthly installment and not a total, which does seem to be the case for Art in Res, I don't see a problem.
This seems like kind of a nitpick when lots of expensive things (not just cell phone plans) are priced this way. Apartment leases, car leases, internet/cable service, and insurance all come to mind. Saas subscriptions also commonly frame pricing in per month/per user terms (even for annual plans) and leave it to the buyer to figure out the total cost that entails. As long as it's clear that the price is a monthly installment and not a total, which does seem to be the case for Art in Res, I don't see a problem.