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A few possible reasons:

1.) The gov has shown they aren't willing to let the market tank.

2.) Many businesses are actually thriving right now via online orders. This means every part of their associated supply chains are thriving as well.

3.) This is a temporary revenue setback but will make it socially acceptable to layoff employees by the thousands...which will trim payrolls without losing an equivalent amount of production.

4.) Non-retired people wouldn't dare touch their 401k before they are 59 1/2, which are primarily comprised of stocks.

5.) The market is predicting a surge of activity once this is all over.

6.) This situation shook out any major bubbles that were forming (e.g. stock buybacks), and made the market more anti-fragile.

7.) People now see the value of having more goods on hand in their homes, which will probably mean increased initial spending when this is over.




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