John, I'm hearing a lot of great feedback re startups who have tried and failed at this. That does not mean you won't be the ones who succeed. There is no clear winner in this space. You could be the founders who figure it out. There are so many obstacles to entering the art market. It's unnecessarily complicated to start collecting and supporting artists. For instance, I would pay to "virtually" attend the Venice / Whitney Biennele. The Headlands Center for the Arts has a great auction that only a handful of people know about. Same for Creativity Explored - an amazing way to build an art collection if you are new to collecting. There are a million possible ways to disrupt this industry. I am cheering you guys on.