John, thanks for taking the time answer. I know artists are not suspicious but they will come around - thats not the hard part (tho it can feel harder than it should be).

Im not sure your argument that your buyers have not heard of Saatchi is a good thing (you're right artsy is different market). This means its going to take more education and cost for discovery. They should say I looked online and found these four places but dont like them because of X. Then you address X.