because
- it has a lower barrier to entry to setting up and managing a store themselves - it has a built-in audience they can access without trying to hustle their proprietary ___domain name into the public consciousness (SEO is hard)
So the same advantages that using the App Store had over going to random websites and installing J2Me apps back in the day....
Again, low-friction payment platforms that aren't "use Apple/Google's in-app payment SDKs" are readily available in 2020. PayPal is one such, Flutterwave is another (in sub-Saharan Africa), etc. In fact, I use those far more in a month than I've ever used Apple or Google Pay.
You realize Apple has had more users payment information on file than any other company since the iTunes heyday than maybe Amazon?
So the same advantages that using the App Store had over going to random websites and installing J2Me apps back in the day....
Again, low-friction payment platforms that aren't "use Apple/Google's in-app payment SDKs" are readily available in 2020. PayPal is one such, Flutterwave is another (in sub-Saharan Africa), etc. In fact, I use those far more in a month than I've ever used Apple or Google Pay.
You realize Apple has had more users payment information on file than any other company since the iTunes heyday than maybe Amazon?