Mike, your issue is exactly what we want to solve. We thought about the current assumptions of how people order today:
1) Figure out what to eat
2) Determine if it's worth the money
On Munchery, we flip it entirely around:
1) A chef figures out what you eat based on the best ingredients of the season
2) The meal always costs the same
Or in foodie terms, Munchery is French prix fixe + Japanese omakase. We think that not only brings great value to customers, but it's just plain exciting.
It'd be great to have a signup waiting list for other areas (I passed the link around to a handful of friends and it's something we'd all be interested in trying out but we're all out in NYC).
Give us some time and we'll open it up to other areas too. Meanwhile we've love any chef leads you have. What's your email? (Mine is in my HN profile)