Ethos, pathos, logos :: social credit, intuition, logic. Each a very reasonable means of surviving, but ethos is by far the strongest. If you fit in which a bunch of things that aren't dead, you'll probably not die. Something about this play-style seems to result in more than just fitting in, but also hating those who don't. If freedom of speech is your ability to say divergent things, being hated for being different is a problem.