I am watching this space carefully, and pretty excited about Apple getting involved. Apple sold 58.7 million AirPods in 2019, so if anyone can bring better hearing (for less $) to the masses, it's Apple. There is a longterm accessibility issue when it comes to hearing aids (mostly due to cost), and purchasing a brand new iPhone and AirPods would actually be substantially cheaper than buying new hearing aids. Hopefully Google gets in the game too with their pixel buds.