Hell, from my perspective the app store is part of the competition. I buy i-devices over Android for a few reasons but high on the list is the set of restrictions Apple places on developers, including their payment restrictions. Those aren't harming me, they're giving me one OS where ~ none of my mind ever has to be dedicated to considering a bunch of stuff that it does on other platforms. One platform safe for less-computer-savvy relatives, that also still lets them do basically anything they might want to do and operate independently. That is choice, the fact that I can choose that.