Sounds like a good way to get people to cancel and create a downward spiral. I feel like Netflix just recently raised rates. Maybe it was a year ago but feels like yesterday.
Netflix has underpriced its service forever, it really should be more expensive than it always has been. They've anchored expectations to a low number now, so it's hard to change.
Are they under-priced though? How much does the average subscriber watch?
For the price of Netflix for a month I can rent two/three movies and choose whichever I want. Netflix doesn't provide much value on top of that. Paying in advance for a quite limited movie selection.
It would only be their series that provide value for the money, if you like them ...
And considering that a lot of shows that get a strong fanbase of followers get cancelled, I don't think their price is "too low."
It especially doesn't make a lot of sense to have "tiers" of subscription. Why would you allow your users to get a worse experience from you? That seems like a good way to associate "lower quality" with your brand.
Netflix is on for several hours a day in the average household. It's easy to forget that it was perfectly normal to pay $150+/mo for cable back in the day. Probably more with all the hidden fees and add-ons.
Given that 150USD was like 40 movie rentals that is kinda insane. Was cable packages some kind of fallus symbol maybe? Or was it some special sports channels?
Ye seems like people watch it longer than I guessed. Like old TV channels. It is funny becouse I get itches from watching rolling content nowadays and have totally forgot how watching TV after school was.
