In my opinion the next step is going to be what network TV did. Single episodes available for a week, then available in reruns a year later.
You can see the beginnings of this in shows like “The Boys” that have a weekly release cycle.
To be honest, for some shows, I prefer a weekly release schedule over release of everything at once. It gives you a chance to discuss an episode with friends and speculate about what will happen next.
Services have been doing that for a while though... it's to prevent you from joining on a mass drop, binging the season then only staying for a month... with a 10 week run, you're subscribed for 3 months... and you can watch the back catalog any time.
