> The intent is to prevent all copying, both counterfeit copies and legal copies of one's own content (for example, format shifting).
  > 
  > Verance claims on their website that, while the watermark is able to survive recording through microphones (such as recording a film in a movie theater with a camcorder), as well as compression and encoding, it is imperceptible to human hearing, as well as that the presence of the watermark does not affect audio quality.