I've always understood it as 16:9 is for consuming video (consumers), and 16:10 is for editing video (creators), since you can fit a 1080p+ video at full width with an editing toolbar along the bottom.
I enjoy my 34" 3440 x 1440, but I think that a 32" (or slightly larger) 4K might ultimately be the better choice while still fitting in my field of view.