Given how aggressively they've pivoted their communications away from the esotericism, I get the impression that they're pretty cognizant of this. They seemingly have their fundamental platform somewhat pinned down, given their release of OS1. I've got my fingers crossed that as they increase accessibility on the frontend, they'll also be working to make the dev experience friendlier to those of us who didn't buy into the cultishness of Urbit early on.