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The long-standing problem with Microsoft's internal culture is that it rewards people and teams for 'innovating' where innovation in many cases is just reinvention.

I worked at Facebook for years and it now has a similar problem. Developers are evaluated every six months on their 'impact', which results in many dropping boring work and joining teams that are doing new things, even if they aren't needed.




Similar with Google. I'm amazed at how Apple can take something as old as typography, breathe new life into it, and make everyone shocked and awed. Another one: I have yet to use a trackpad as good as theirs. It's good because it doesn't have any moving parts. It's all haptic feedback.




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