> wants to _feel_ like a luxury company. It's just a good bit of marketing.
This is fundamentally true of all luxury goods, so this distinction is not meaningful. Which is why it is commonly used as a marketing tool, you can create this distinction at any level you want, to make your customers feel exclusive.
Sure, apple plays at the lower-price-broader-market end of this than say, McClaren automotive, but it's the same game.
This is fundamentally true of all luxury goods, so this distinction is not meaningful. Which is why it is commonly used as a marketing tool, you can create this distinction at any level you want, to make your customers feel exclusive.
Sure, apple plays at the lower-price-broader-market end of this than say, McClaren automotive, but it's the same game.