In what practical sense did Apple's original rules ever impact Amazon's Kindle app? Are you just saying Apple was playing chicken with Amazon? Ok. They lost. And?
Err, I take it that you haven't been keeping up with the hoopla? Both the Netflix and Kindle apps were totally affected by these rules and would have had to pay up 30% of their subscriptions/ebooks. The deadline for enforcement was June 30th.
In the meantime, Apple started killing off the small guys while approving updates to Kindle and Netflix. Things were suppose to come to a head this month.
One rather dominant one didn't. Amazon are, fair to say, a fairly significant threat...