> except if one of the big financial players like Citibank or someone like Amazon starts a bitcoin bank.
That's part of how the market solves this sort of problem, traditionally. When trustworthiness is especially valuable, brands develop that have it. One way to bootstrap the process is to start with an existing brand that has it, like American Express. Companies that want to be seen as trustworthy can also do things like offering money-back guarantees and putting money aside in an escrow account held by a third party.
That's part of how the market solves this sort of problem, traditionally. When trustworthiness is especially valuable, brands develop that have it. One way to bootstrap the process is to start with an existing brand that has it, like American Express. Companies that want to be seen as trustworthy can also do things like offering money-back guarantees and putting money aside in an escrow account held by a third party.