We use Google mostly for adverts, and we're showing about a $1 per user acquisition rate. That's not CTR rate, that's
clicked ad->saw site->signed up.
At almost $2 just to get a "like", I would be very hard pressed to justify that.
"we averaged $1.83 per 'like'"
"what's a 'like'?"
"somebody click the like button next to us in Facebook"
"how much money is that worth to us?"
"well, it identifies interested people in our service who we can advertise to later"
"so we now know about people who might be interested in our service if we decide to spend even more money advertising to them?"
"basically"
We use Google mostly for adverts, and we're showing about a $1 per user acquisition rate. That's not CTR rate, that's
clicked ad->saw site->signed up.
At almost $2 just to get a "like", I would be very hard pressed to justify that.
"we averaged $1.83 per 'like'"
"what's a 'like'?"
"somebody click the like button next to us in Facebook"
"how much money is that worth to us?"
"well, it identifies interested people in our service who we can advertise to later"
"so we now know about people who might be interested in our service if we decide to spend even more money advertising to them?"
"basically"