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I read your comment, thought “to get clicks, duh”, and then I clicked through the link.

This is a research paper.

I would like to echo your question: why? Does academia incentivize clickbait?




With the rise of Altmetrics? Arguably yes.

IIRC, the last research I saw on this, which was awhile back, argued that clever titles get read more and cited less. https://www.researchtrends.com/issue24-september-2011/headin...


Well, not sure it's any worse than cite-bait?




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