Semantic web.
Hunch is trying, other startups as well. You need so much "opt in, we will find cool stuff (after 200 questions)."
The big boys of online data preferences who Could do these things would be Google, perhaps FaceBook (which still brings up ridiculous unrelated ads to my interests, however, I don't "click" any apps or "like" many pages out of privacy). More on FaceBook, even my "prolific" friends (checkins, 200-400 friends, likes and friends with 100 or so movies, bands, apps, etc.) still don't click ads.
NetFlix seems, after 4 years, of finally getting a semblance of "interests" down.
That is quite a bit of data, time length, and me, the user actually rating the movies I watch in a semi-diligent manner.
I would, in fact love to log onto Google, or wherever, see my "bored" category of movies I may like to watch online, at the theater, local events going on that evening, something coming up tomorrow and all somewhat related to what I would enjoy, not just "pushing" or scraping a bunch of different calenders / pooling app info together.
How about Apple? They have access or the potential to access a whole bunch of info through that little touch screen life portal everyone clings to on a daily basis. Add in iCloud and their Nuance partnership and you have something pretty interesting.
"Hey iPhone, is there anything fun to do after work?"
It grabs your ___location, sees you have a late meeting blocked off from 6-7, sees you were watching Transformers 3 trailers a few days ago, sees your buddy Mike tweeted "Transformers 3 looks pretty rad, I definitely want to see that".
It now has an approximate time and ___location, a pretty good idea of what you're interested in (both long term and short term) based on app data, and can see if any of this aligns with your social graph...
Would you be interested in seeing Transformers 3 at 7:30 with Mike?
"Yes, send him an invitation." iMessage sent with all the details, when you get a yes from him, Fandango launches and you buy your ticket, it gets added to your calendar so you get a reminder after your meeting, maps out directions, etc.
It's a stretch but if anyone can make harvesting that much of your personal info look appealing, it's definitely Apple.
The big boys of online data preferences who Could do these things would be Google, perhaps FaceBook (which still brings up ridiculous unrelated ads to my interests, however, I don't "click" any apps or "like" many pages out of privacy). More on FaceBook, even my "prolific" friends (checkins, 200-400 friends, likes and friends with 100 or so movies, bands, apps, etc.) still don't click ads.
NetFlix seems, after 4 years, of finally getting a semblance of "interests" down.
That is quite a bit of data, time length, and me, the user actually rating the movies I watch in a semi-diligent manner.
I would, in fact love to log onto Google, or wherever, see my "bored" category of movies I may like to watch online, at the theater, local events going on that evening, something coming up tomorrow and all somewhat related to what I would enjoy, not just "pushing" or scraping a bunch of different calenders / pooling app info together.
Very difficult problem.