I definitely hadn't thought of the Ford vs. Lambo angle - thank you for pointing that out. I think one could also phrase that as the Apple vs. Dell angle. Revenue-per-customer is definitely important.
I think that I could offer an investor a positive return - the revenue model is subscription-based with strong network effects - but not an explosively positive return. So if I were developing a pitch, I think I'd want to include something about the opportunity cost there, and like any founder, would want to explicitly say "here's why I'm less risky than other things you might fund."
That's what it's starting to look like, yeah. Which is reassuring, in a way - the upside of a lifestyle business is that you're not particularly beholden to investors.
I think that I could offer an investor a positive return - the revenue model is subscription-based with strong network effects - but not an explosively positive return. So if I were developing a pitch, I think I'd want to include something about the opportunity cost there, and like any founder, would want to explicitly say "here's why I'm less risky than other things you might fund."