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I doubt many people change the default search engine on their device/browser, so it must be worth it for Google.

Whenever I speak to my mother she refers to the web as "Google" because it's the entrypoint to everything she does online. She doesn't type URLs, she goes to websites by typing them into the Google search box and clicking through (often the top result which is usually an ad)




My mother refers to the internet as "the computer." She'll say, "I found this cool new thing on the computer."


With the omnibox on chrome, firefox and mobile, this is pretty much everyone now, isn't it?




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