I shouldn't have made it sound like I was sneering at "web stuff" - just that people I work with who are meant to be doing other things have been regularly dragged into fairly menial "web stuff" (i.e. they're not specialists at that, and they're meant to be spending their time on other things). If you are doing a bunch of random firefighting then you don't get good at what your chosen specialty is (it would be similar to having a bunch of web specialists and making them do sysadmin chores half the time).