The hope for most of the investors is to undercut the competition out of business, build customer loyalty and then hike prices as far as I can tell.
Which seems to miss that even if they succeed at doing that to the incumbents, they're then vulnerable to the next investor's subsidised business doing the same to them.
>they're then vulnerable to the next investor's subsidised business doing the same to them
It happens rarely nowadays unless they change something notably about their offering or the next investor is a major corporation that couldn't buy out the smaller player.
Which seems to miss that even if they succeed at doing that to the incumbents, they're then vulnerable to the next investor's subsidised business doing the same to them.