Yeah I don't know how to interpret this article. Is it a warning to users about a new threat to privacy, or is it an announcement to customers about improved tracking capabilities in Android 12/a potential product update?
Even if it's just some inbound marketing blog spam bullshit, why would a company whose business it is to violate and exploit privacy want to post an article that will attract people who are concerned about privacy?
We don't believe in third party tracking and only focus on first party anti-fraud use cases. We publicly reveal any methods that we detect as being pure third party tracking privacy violations so that they get patched.
It is certainly a discussion we are having internally often. Overall we focus on identifiers that are not uniquely identifiable to a person on their own without taking them in aggregate, which makes them harder to share across unrelated domains. We also generally avoid anything personally identifiable (name, email, etc) that could be tied back to anyone in particular - we aim only to accurately identify a browser or app instance itself.
Even if it's just some inbound marketing blog spam bullshit, why would a company whose business it is to violate and exploit privacy want to post an article that will attract people who are concerned about privacy?