Scale brings both, headwinds and tailwinds. The outcome often hinges on how the balance of those two forces plays out.
Ecommerce example: every year the CPMs go up and your paid margin goes down. But every year you have a larger email list, so the balance of paid to unpaid shifts.
General example: every year you get more of the late-stage employees who care less and less about your company. But every year you can afford to pay for more layers of management, which will keep an eye on the underperformers.
This list goes on and on... The headwinds are driven by external forces, whereas the tailwinds end up working out based on your specific execution of the opportunities that present themselves to you. This is where an experienced operational team can make a huge difference.
> I think we've lost a bit of creativity in marketing.
You absolutely cannot rely on performance marketing forever. It's a shot in the arm until you have reached enough [fill in whatever you wnat] so that you can leverage that momentum to reach the escape velocity. So it's not good forever, but it's a great catalyst.
Ecommerce example: every year the CPMs go up and your paid margin goes down. But every year you have a larger email list, so the balance of paid to unpaid shifts.
General example: every year you get more of the late-stage employees who care less and less about your company. But every year you can afford to pay for more layers of management, which will keep an eye on the underperformers.
This list goes on and on... The headwinds are driven by external forces, whereas the tailwinds end up working out based on your specific execution of the opportunities that present themselves to you. This is where an experienced operational team can make a huge difference.
> I think we've lost a bit of creativity in marketing.
You absolutely cannot rely on performance marketing forever. It's a shot in the arm until you have reached enough [fill in whatever you wnat] so that you can leverage that momentum to reach the escape velocity. So it's not good forever, but it's a great catalyst.