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Invites are not spam by themselves, but they're abused by many apps in a way that makes them spam. And you're very wrong if you think the silent majority enjoyed the FB spam fest a while back.

Abusing invites with more "viral channels" will only get the app into a lower invite threshold. FWIW I think a free TV is a pretty good incentive and will have people choosing the friends most likely to use the app. I do agree on promoting more the contest and the free tv thing, people tend to not read anything without flashy colors and big fonts.




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