What Yelp does is a racket, similar to what BBB does. In Yelp's case they are being helped by Google and other search engines. The problem is that when people link to them that's an upvote in Google's eyes. After enough upvotes are gained, provided they don't spam, there's little anybody can do to downvote them. It's not like you can negatively link to them. This, I feel, is one of the main problems with the like and +1 buttons. There's isn't a -1 or notlike option.
I suspect Yelp is extremely venerable and could be successfully sued from several angles. However, the court system tends to protect such companies on free speech grounds etc. So, their downfall will probably come from leaked internal operations rather than any external source.
A beautiful typo. You mean "vulnerable" for "venerable" right? Is that because you think they really are doing what the article implies? Is there evidence more substantial than that offered by the Tribune? The article for me is just shoddy journalism. Can it be that hard to really test the hypothesis that businesses that turn down the ad salesperson get screwed by Yelp? I don't want to defend Yelp since I don't like the site, but I think its pretty scummy of the Tribune also to willingly promulgate, at least by rhetorical implication, the idea that Justin G is some kind of shill for non-Brader dog trainers.
(Very much tangential at this point, so I'll put my theory that Justin G, far from being a shill, is actually a superhero in parentheses. Consider: He's very secretive. He reviews businesses without leaving behind a trace of his true identity. He doesn't respond to queries from the Tribune. And look at his profile: He wears a cape. A cape! Also, his reviews are annoyingly sincere. And as for his name, clearly Justin G is justing the world one review at a time. Yes, verbing weirds language, but if you can justly right the world, why not rightly just it too?)
This isn't the first extortion attempt we've read about over the past few years, and Yelp's excuse is always their so called impartial "algorithm". Google, for their part, extorts Yelp in much the same way, as they used to do with Experts-exchange, until that racket became too obvious. If Yelp reviews were not so useless they'd probably have been sued for racketeering by now. That said I bet the first Federal RICO case they go up against will put them out of business.
As a consumer i'd prefer not getting any likes to getting tons of notlikes on my boring fb status updates...
Besides, an issue with such systems being used to determine merit is this... Which is worse, having a bunch of people who consume the content you created and not give a ditt or people connecting with it and disagreeing and marking a downvote
