you are being downvoted because your comment has a fairly obvious chicken and egg problem which I don't think you fully reasoned to it's logical conclusion.
I don't see the chicken and egg problem. The company has lots of money to spend on R&D. So they can spend money on competing ideas and choose winners. Not all companies have money to spend on R&D.
and where does the company get the money to spend on R&D? That is the chicken and egg problem. That's like saying Warren Buffet is good at picking stocks because he is rich and can afford to spend more money picking stocks.
