Am I the only one who thinks this might be incredibly boring? Seriously, over the course of say, a 10 hour coding day, how many inspired, exciting, or even interesting moments are there? That is alot of 'dead air'... This feels like an Onion satire on the popularization of 'geek'
You've got to think outside of the box a bit. They could use this for remote interviews that entail live problem solving. It could really help cut down the number of candidates that require in-person interviews if they live in another state.
I think we'll end up with some planned and edited screencasts, and some "live coding" streams that are great (with 95% of the live streams being dull.) So there would probably need to be some kind of reputation system or way to look for coders who happen to be interesting in this format.
The point isn't to sit and watch a 10-hour coding session. Even if such lengthy things are available, I imagine the most benefit would come from just watching a random 5 minutes of a bunch of different people's styles and learning from their basic approaches.