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Unfortunately MVP is one of those terms like "pivot" that got out of control. An MVP is "the minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort."

http://www.startuplessonslearned.com/2009/08/minimum-viable-...

This is a great example of an MVP. If nobody signs up, he knows there is no demand for this product.




This is a great example of a launch page, not an MVP. It's not 'a version of a new product', it's marketing information about a proposed product.

One reason it's a good example of a launch page is that it tells you before you enter your address that the product isn't available yet. Many launch pages these days talk about the non-existent product, ask for your address, and only then tell you the product isn't available. They try to start a business by lying to their prospective customers. I'm glad to see that this one shows integrity by telling the truth about availability.


You don't seem to understand that the 'product' part of MVP requires an actual working product... not a landing page.


Wow. Posting the textbook definition of MVP gets downvoted. The Redditization of Hacker News.


This is not "a version of a new product," it is a screenshot of a version of a new product and a call to action. There is no product to evaluate minimally. Since you like definitions:

viable: Capable of working successfully; feasible: "the proposed investment was economically viable".

A minimum viable product is a product that's capable of working successfully; in this case it's one that potential customers can interact with successfully. This is not a product. This is a "coming soon" page.




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