That would be a great name if they were in this to sell hardware. Boom – it's a Kindle, and a tablet, here it is, buy it.
But I'm not sure that would address Amazon's goals here. Amazon doesn't want to sell you a tablet. At all. They want to sell you digital content. But until we jack right into our occipital lobes, they're stuck needing a medium upon which to display that content.
So they sell you a "Kindle Fire." What is that? Well, Amazon gets to define that for themselves, rather than being freighted with all the expectations that "tablet" carries. Which, now that I think about it, worked pretty well for Apple, too.
Exactly. I've come realized that names just don't matter. We associate our feelings towards a product to the name. The name is simply an anchor to connect all our disparate experiences. The name Google would have seemed silly at first but now it commands respect around the world.
The only exception to this are names that carry a connotation to begin with. Positive connotations to whatever product you're hawking is a huge boon. Negative connotations can be a black cloud you may never get out from under. Tablet these days seem to be the latter. Amazon was right to ditch the straight-jacket and allow the device to define itself.
The problem with "Kindle Prime" is that it takes two of Amazon's strongest brand names and muddles them. Reminds me of Microsoft's marketing back in the early 2000's where they'd append .Net to everything, or take a sqlite-like library for smartphones and call it "SQL Server 2003 Compact Edition."
