Exactly what is the differentiation between a tablet and e-reader? This thing is aimed squarely at the BN Nook Color. Why is it being compared to the much more expensive and feature-full iPad?
I think that the iPad comparisons are due to the content available (movies, tv, music) and especially the App Store. If you want to do anything with the Nook Color that's not included in the tin you need to root it. The kindle browser sounds nice too. I can see a lot of people who balk at the iPad's price tag snapping these up.